Ambassador, Mr Mosese Tikoitoga
Bula and Welcome to the website of the Embassy of the Republic of Fiji in Ethiopia and the African region.
‘Bula’ is how we greet one another in Fiji. It literally means ‘life’ and it is on that note that I take this wonderful opportunity to welcome you to our website. It gives me great pleasure to introduce you to the following webpages and we hope that through them you will come to learn and know more about Fiji, its people and its culture. Furthermore, we hope you will also learn more about the investment opportunities available and also how to get there.
The initial step taken for Fiji to establish a diplomatic mission in Ethiopia was made following the need to strategically calibrate Fiji’s Diplomatic Mission for maximum return on its investment in the region. In doing so, it recognises and values Ethiopia’s strategic role in the region as the headquarters of the African Union (AU) as well as the United Nations Economic Commission in Africa (UNECA). The decision also aligns to Fiji’s expanded ‘Look North’ foreign policy in reaching out beyond its traditional friends and allies.
It is therefore on this basis that we have developed our vision: ‘Friendly, Responsive and Outstanding Foreign Service in Africa.’ Ethiopia and Fiji share many common characteristics and on a traditional and cultural viewpoint this is important as folklore cites Fijians originating from Africa. I understand that anthropologists and linguistic experts will have their own versions. Let the debate continue!
We hope you will enjoy browsing through the website. For ease of reference the website has provided various links to assist those wishing to undertake further research about Fiji.
Vinaka (Thank you)